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| TV BROADCASTERS & MEDIA |
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Market Problem
In the competitive news gathering business, every second
counts. Currently, however, a reporter is forced to wait
until the arrival of the broadcast vehicle and camera
crews to begin a video capture of the action. In many
cases, the action has ended before the crews arrive and
the reporter has no option but to report what happened,
after the fact. |
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| Livecast Solution |
| For the first time ever, any field reporter, equipped with
only a mobile phone loaded with the Livecast application,
is now capable of capturing the news as it happens and delivering
the webcast in real-time to the production suite. This video can
then be edited and put to air in the same manner as any traditional
feed would be. Critically, all this can be done before the arrival
on the scene of the broadcast vehicle and camera crews. Instead
of just capturing video of ‘where the event just took place’,
Livecast allows an individual to capture the event as it’s
unfolding. |
| Livecast’s backend system has been engineered to work seamlessly
with the broadcaster’s non-linear editing and playout infrastructure, giving
the broadcaster a radically new, flexible, affordable and highly
mobile way of creating the content that matters and delivering
it to its TV and internet viewers. |
| Livecast Benefits |
- Any broadcaster utilizing Livecast has the opportunity
to bring news to its viewers before the competitors.
- The solution is cost effective and easy to use (one touch
simplicity).
- Provides an easy way to archive all webcasts from any number
of end users in one place for convenient real-time or on-
demand review.
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| “When Livecast came out, we had to adopt the
solution. It has put us far ahead of our competitors. We can
get the stories faster and deliver more relevant information
to our viewers. This whole industry is going to come to them.”
(Michael Espinoza, Executive News Director, KSEE-TV,
NBC*) |
| Download
Whitepaper (.pdf) |
| Download
Case Study (.pdf) |
| Discuss this solution with a Livecast
representative, today |
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