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| Press Release 08/20/07 |
| MYSPACE TO HOST LIVE STREAMING PROJEKT
REVOLUTION CONCERT TOUR STOP |
| Record Breaking Six Hour Live Streamed
Concert to Feature Main Stage Acts Linkin Park, My Chemical
Romance, Taking Back Sunday, HIM, Placebo and Julien-K |
| Los Angeles - August 20, 2007-
MySpace, America's most trafficked Web site, today announced
that the Projekt Revolution concert tour stop at the DTE Energy
Music Theatre in Clarkston, Michigan will be streamed as a MySpace
LIVE! event on August 22, 2007 starting at 1:30PM PST. As one
of the official sponsors of the Projekt Revolution concert series,
taking place this summer across the country, NowWhat, State
Farm's slick marketing campaign geared towards first time car
insurance buyers, will host the stream of the concert on its
MySpace profile (http://myspace.com/nowwhat).
The concert will feature artists including Linkin Park, My Chemical
Romance, Taking Back Sunday and others. Matt Pinfiled, an MTV
and music industry veteran, is slated to host the six-hour concert
stream - the longest live stream in MySpace history. |
| "MySpace's perspective on music and support of up-and-coming
artists is very much in line with Linkin Park's vision for the
Projekt Revolution tour," said Josh Brooks, vice president of
marketing and content at MySpace. "It is in fitting with this
vision that MySpace LIVE! is proud to host the groundbreaking
stream of the concert and share over six full hours of music
with millions of MySpace members who may not have otherwise
been exposed to the artists featured throughout the show." |
| MySpace LIVE!, a MySpace offering which brings select live
events to the MySpace community via streaming online video,
will give MySpace users watching at home the opportunity to
submit real-time messages through an on-site message ticker.
The streaming of this concert is the third in a series of MySpace
LIVE! events, with previous online streamed concerts having
featured DJ Paul Oakenfold and Grammy award winning rapper T.I.
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| "We are very excited about this opportunity to put our NowWhat.com
campaign in front of the millions of MySpace users in such an
engaging way," said Ed Gold, advertising director for State
Farm. "By tying in with Projekt Revolution, sponsoring this
record breaking streaming concert on MySpace LIVE!, and thru
our NowWhat.com site, our goal is to enhance and/or change the
perception of our brand to the MySpace audience." |
| In a MySpace LIVE! first, five fans at the Projekt Revolution
concert, armed with
ComVu PocketCaster Nokia N95 compatible cell phones, will take video
footage of the concert which will be incorporated into the live stream
on MySpace. ComVu's PocketCaster
lets anyone with a compatible cell phone stream live video from
their phone to the internet with a press of a button. Simplynew
Studios will provide onsite production for the live stream and
integrate the cell phone-captured video footage in real-time.
Simplynew Studios is a pioneer in live streaming production
and broadcasting and have been the production team behind every
MySpace LIVE! event to date. |
| To ensure the highest quality audio is captured for MySpace
members watching from home, digital audio workstations using
AMD's Opteron processor technology will be deployed throughout
the venue. NowWhat.com will be on-site with an interactive booth
where concert goers can get a free online photo, win great prizes,
and pick up a net decoder card to enter in daily and grand prize
sweepstakes held online. Concert goers can log on to NowWhat.com
after the show to watch exclusive behind-the-scenes footage
from the tour. |
| Now in its fourth year, Project Revolution is an annual concert
tour headlined and created by two-time Grammy winning band Linkin
Park. Each year Linkin Park hand picks up-and-coming and established
artists on the cutting-edge of hip-hop and rock to perform on
the tour. Projekt Revolution alumni include Korn, Snoop Dogg,
Cypress Hill, Xzibit, Mudvayne, Adema, Blindside and DJ Z-Trip.
This year Project Revolution has partnered with Music For Relief
to donate $1 from each ticket sold to American Forests' Global
ReLeaf program to plant trees and help reduce global temperatures.
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| To date MySpace has more than 7 million bands using the site.
MySpace music has allowed bands to share music and videos, announce
tour dates and communicate with fans and others in the MySpace
community, seamlessly integrating the web into shared online
and offline experiences. MySpace Music has been the launch pad
for exclusive, high profile album releases such as Gnarls Barkley,
Panic! At the Disco, Lily Allen, Fall Out Boy, Cute is What
We Aim For, Nine Inch Nails, Depeche Mode, Queens of the Stone
Age, Audioslave and many more. |
| About MySpace |
| MySpace, a unit of Fox Interactive Media Inc., is the premier
lifestyle portal for connecting with friends, discovering popular
culture, and making a positive impact on the world. By integrating
web profiles, blogs, instant messaging, e-mail, music streaming,
music videos, photo galleries, classified listings, events,
groups, college communities, and member forums, MySpace has
created a connected community. As the first ranked web domain
in terms of page views(c), MySpace is the most widely-used and
highly regarded site of its kind and is committed to providing
the highest quality member experience. MySpace will continue
to innovate with new features that allow its members to express
their creativity and share their lives, both online and off.
MySpace's international network includes localized community
sites in the United States, France, Germany, Australia, Ireland,
Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands,
New Zealand, Japan, Sweden, Latin America and the United Kingdom.
Fox Interactive Media is a division of News Corp. (NYSE:NWS
- News, NWS.A - News; ASX:NWS - News, NWSLV - News). |
| *Among the top 2000 domains comScore Media Metrix, June
2007. For more information on comScore Networks, please go to
http://www.comscore.com. |
| CONTACT: |
| MySpace |
| Dani Dudeck (310) 969-7148 ddudeck@myspace.com
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| Tracy Akselrud (310) 969-2813 takselrud@myspace.com
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